FALSE STUDIOS is a production company. We take jobs from first brief through to finished picture — concept, capture, construction and finish — with creative direction sitting in the studio. Tools follow the requirements of each production.
01
AI Production
Jobs that need generative image and video inside a directed production, not as a substitute for one. We build concept pipelines, generate and select material, then refine it in edit, grade and composite so the result holds as a finished piece of work.
This is the right brief when you need volume with control: treatments, key frames, previz, hybrid live-action plates, or picture that has to move faster than a conventional art department without losing a point of view.
Typically includes
Concept and look generation
Image and video generation
Hybrid plates and enhancement
Pipeline design and iteration
Selection, direction and finish
02
Virtual Production
Jobs that have to be seen before they are shot — or shot inside a world that does not exist on a stage yet. We build previsualisation, real-time environments and on-set virtual methods so lighting, camera and performance can be decided in the room.
Used for commercials, narrative, music and branded films where location, scale or schedule make conventional capture impractical, and where the picture still has to feel physical.
Typically includes
Previsualisation and camera tests
Real-time environment build
LED / virtual stage supervision
Lighting and lens matching
On-set iteration and playback
03
Visual Development
Jobs that need a visual language before production starts. Look development, key art, design frames and colour — the documents a director, brand or agency can actually shoot from.
We treat vis-dev as production, not decoration: it sets the method, the references, and the limits. What is imagined here is what gets constructed later.
Typically includes
Treatments and look books
Key art and still frames
Colour, light and material studies
Title and graphic language
Boards for pitch, previz or shoot
04
World Building
Jobs that need a place, not a backdrop. Environments, spatial design and narrative worlds built to hold a film, campaign, installation or interactive piece across more than one frame.
We construct spaces with rules — architecture, weather, light, history — so later production, whether captured, generated or real-time, stays inside one coherent world.
Typically includes
Environment and set design
Spatial layouts and world logic
Asset and material systems
Extensions for film, LED or game
Continuity across stills and motion
05
Post Production
Jobs that need a cut, not a folder of files. Edit, VFX, grade, sound and finishing — assembled, selected and signed off as a complete picture.
We finish work we have made and work brought in from other productions. The method stays the same: the studio directs the last pass, whether the material began as live-action, virtual, generated, or all three.
Our work may incorporate artificial intelligence and generative technologies alongside traditional production, post-production, VFX, design and creative processes. AI tools may be used during concept development, image and video generation, previsualisation, editing, enhancement, sound, voice, research and other stages of production.
Final deliverables are creatively directed, selected and/or refined by our team. The extent to which AI is used varies between projects and is determined by the requirements of each production.
Unless expressly stated otherwise, examples displayed on this website are provided to demonstrate our creative capabilities and production services and should not be interpreted as representations that every element was created using the same process or technology.
